Flour and Rose

For the rebranding of Flour & Rose, a small bakery seeking a fresh, cute, and fun yet simple identity, I designed a logo where the letters 'F' and 'R' intertwine, creating a unique and recognizable mark. The color palette features playful hues of pink, yellow, and orange, chosen to evoke warmth and joy. I incorporated simple flower icons into the design, crafting patterns that enhance the brand’s whimsical charm. These elements were harmoniously applied across various brand touchpoints, including packaging, signage, and staff aprons, ensuring a cohesive and delightful visual experience for customers.