“I’m Scared” Climate Change Anxiety

This climate anxiety campaign leverages powerful visual juxtapositions to deliver a compelling message about the urgency of environmental issues. The campaign includes three striking posters: a polar bear perched on an ice cream cone, symbolizing melting ice caps; a globe encased in an hourglass, emphasizing the ticking clock of climate change; and a tree being lifted by chopsticks, representing deforestation.

Accompanied by a social media campaign rich with informative content, the designs were carefully crafted with accessibility in mind, tested with a color blindness simulator, and produced in both Welsh and English to reach a broader audience.